Pleasant Valley got its start in Holland in the early 1950's.  It was there that the owners met, married and started their life together in America. 

Arie and Toni Kroeze started Pleasant Valley in 1952 in Iowa City, Iowa.  The early days were filled with working long days at a local greenhouse and than working after hours in private gardens and yards around the city.  These small gardening and landscape jobs were supplemented with the purchase of an apple orchard in 1952.  In 1962, a garden center grew out of a garage on the corner of Highway 6 and Gilbert Street and we have been growing ever since!!

Pleasant Valley has been involved in major landscape jobs such as the ACT (American College Testing) project and Hancher Auditorium at the University of Iowa.  We have also been instrumental in making many homes in the Iowa City area more beautiful through renovation, landscaping and gardening projects.

Some major expansions happened in the 1980's at Pleasant Valley.  A full service flower shoppe was added to the garden center and an 18-hole public golf course was developed, built and opened. These additions were natural tie-ins to what Pleasant Valley is all about....the enrichment of your enviroment with plants and all that compliments them.

Since 1998, Aleda Kroeze Feuerbach, her husband, Kerry, and their children are now carrying on the tradition of growing and beautifying the area since 1952.